One of those tools? Telegram.
Telegram has quietly become the backbone of growth for brands that don’t want to spend ₹50K/month on Facebook Ads, and for educators who want real conversations, not just Instagram likes.
Here are three real stories of how Telegram helped small businesses and creators from smaller Indian cities punch way above their weight — by reaching the right people, in the right language, at the right time.
🔹 1. Swati Verma – Spoken English Coach, Patna
From 6 students a month → ₹4.5L in 8 weeks with a Telegram funnel
Before
Swati was a passionate coach helping job seekers improve their spoken English. Based in Patna, she was relying on:
- Facebook Groups
- Local word-of-mouth
- A few WhatsApp forwards
Most months, she had 4–6 students signing up for her ₹999 online course.
She tried boosting posts on Instagram, but found:
- Poor targeting (Metro audiences with no interest)
- High cost per lead
- No real engagement
“I had followers, but no one was signing up. I felt stuck and invisible.”
After (Telegram + YouTube Shorts Funnel)
We helped Swati build a simple, no-code funnel:
- ✅ She posted 1 Short per day with Hindi-English career tips
- ✅ The Shorts had a CTA to join her free Telegram group
- ✅ Inside the group, she shared daily vocab tips + PDFs
- ✅ Every 10 days, she pitched her live webinar
- ✅ Follow-ups happened via WhatsApp Broadcasts
In just 6 weeks:
- 🔹 Telegram group grew to 5,400 members
- 🔹 Her ₹999 course sold 460+ times
- 🔹 ₹4.5 lakh in revenue
- 🔹 Cost per lead: ₹0 (entirely organic)
“Telegram gave me my voice. Now, I teach people across India — all from my phone.”
🔹 2. Sutradhar Foods – Spices Brand, Coimbatore
From zero digital presence → 1,800+ orders via regional Telegram campaigns
Before
Sutradhar Foods is a homegrown spice and masala brand from Coimbatore. They sold via:
- Word of mouth
- Local Kirana stores
- Small exhibitions
The team wanted to launch online orders via WhatsApp, but didn’t know how to find buyers who actually wanted handmade, preservative-free masalas.
They had:
- No Instagram page
- No website
- No idea where to begin
“We knew our products were good. But where were the real customers?”
After (Telegram + Giveaway Campaign in Tamil)
We launched a Telegram-led campaign in Tamil:
- ✅ Created a Telegram channel for South Indian kitchen hacks
- ✅ Partnered with 3 Tamil-speaking food influencers (10K–30K followers)
- ✅ Ran a giveaway: “Join the channel + share to win a masala kit”
- ✅ Used WhatsApp for final order collection
In 30 days:
- 🔹 Telegram subscribers: 9,200
- 🔹 WhatsApp leads: 3,400
- 🔹 Orders: 1,870 kits
- 🔹 Repeat buyers in month 2: 29%
Total spend: ₹19,500
Revenue: ₹2.1 lakh (first 4 weeks)
“People trust Telegram more than a random website link. They replied, shared recipes, sent voice notes. It felt personal.”
🔹 3. Arjun Traders – Mobile Accessories Store, Indore
From a busy shop to a digital D2C play using Telegram drops
Before
Arjun Traders was a 3-person shop selling screen guards, chargers, and phone accessories in Indore. Business was good, but local.
The next generation in the family — Arjun’s daughter Ananya — wanted to go online.
She tried Flipkart but struggled with margins. Instagram got likes, not orders.
“We had stock. We had people asking for good deals. But no funnel to reach them regularly.”
After (Telegram Flash Sale Model + QR + Reel reposting)
We set up a “VIP Deals” Telegram channel in Hindi.
Here’s what changed:
- ✅ In-store QR standees: “Scan to Join Our VIP Deal Channel”
- ✅ Reposted Reels from tech creators reviewing the accessories
- ✅ Ran weekly Telegram-only flash drops with limited stock offers
- ✅ Used bots for auto-responses and order tracking
In 2 months:
- 🔹 6,700 Telegram subscribers (Indore + nearby towns)
- 🔹 Avg. 110–150 orders per drop
- 🔹 ₹1.2L/month in D2C revenue
- 🔹 ₹9.6 CAC (vs ₹28 when they tested Meta ads)
“We now get orders even at 11PM. Telegram runs 24×7 and feels like our own store.”
🔹 4. Sadaf Khan – Parenting Coach, Guwahati
From 20 Instagram DMs a week → 850 webinar sign-ups in 3 weeks
Before
Sadaf was posting regularly on Instagram in Assamese + English, helping moms with toddler routines and behavior tips.
She had:
- A loyal but small following
- Constant DMs but few conversions
- No idea how to manage leads at scale
“I felt I was giving away value for free, but had no system to convert.”
After (Telegram Group + WhatsApp Webinar Funnel)
We helped her transition to a simple Telegram-first funnel:
- ✅ Posted daily Shorts in Assamese + captions in English
- ✅ Directed traffic to Telegram group
- ✅ Inside, offered exclusive toddler routines, checklists, tips
- ✅ Every Sunday, she pitched a paid webinar (₹199 entry)
She used WhatsApp to send reminders and handle questions.
In 3 weeks:
- 🔹 Telegram group grew to 2,800
- 🔹 850 webinar sign-ups
- 🔹 3,000+ PDF downloads
- 🔹 ₹1.2L in revenue from low-ticket webinars
“The group felt like a parenting club. I never had this level of engagement on social media before.”
🧠 What Do These Stories Have in Common?
✔️ All started with zero or low digital footprint
✔️ All are based in Tier 2 or Tier 3 India
✔️ All adapted content to local language or regional behavior
✔️ All used Telegram as a central funnel — not just a content dump
✔️ All paired Telegram with Shorts, Reels, or WhatsApp to close sales
💬 Why Telegram Works in Tier 2/3 India
- 🗣️ Language-first: You can post in Hindi, Tamil, Bengali, or Assamese — and people respond
- 📱 Simple UI: Feels like WhatsApp, but gives group power and broadcast control
- 🎯 Highly engaged users: Telegram is popular with students, learners, job seekers, small businesses
- 💸 Cost-effective: Reach 5,000+ users with under ₹5,000 spend
- 🔗 Better retention: No algorithm, no randomness — just your community, your message
📞 Want a Telegram Funnel Like This?
We specialize in building Telegram-based campaigns for Indian cities outside the metros. Whether you’re a solopreneur, a local brand, or a service provider — we help you:
✅ Set up the right Telegram group or channel
✅ Craft messaging that fits your region and niche
✅ Pair it with YouTube Shorts, WhatsApp, and creator reposts
✅ Generate real leads, subscribers, or sales — not just vanity metrics
👇
🎯 [Get Your Free Telegram Growth Plan]
Tell us your region + niche, and we’ll send you a personalized strategy.
📲 [Join Our Telegram Demo Group]
See how the funnel works from the inside.
TMA Ads – Telegram Growth for Real Bharat
Built in India. Scaling Tier 2 & 3 success stories — one campaign at a time.